That's the way to do it.

 
"My goal, both in speaking at conferences like TED and in writing my book, is to start a conversation that a wider audience can engage with and find helpful. Few things would make this goal harder to achieve than for me to speak and write like an academic philosopher."

Sam Harris - Huffington Post (May 7th 2010)
(The full text was to be found at samharris.org but I have encountered problems recently.)